AI-Powered Lead Reactivation for B2B Service Provider
AI-based system for automatic reactivation of 5,000+ inactive leads with personalized outreach, scoring, and automatic handoff to sales.
Starting Point
The client had over 5,000 contacts in their database that hadn't been contacted for months or years. Manual follow-up was too time-consuming and not prioritized. Potential remained untapped.
What We Built
We developed an AI-powered reactivation system: Automatic analysis of contact history, AI-generated personalized messages, multi-step sequences, and intelligent scoring. Qualified leads are automatically handed off to sales.
Result
Of 5,200 inactive contacts, 340 were successfully reactivated (6.5% reactivation rate). 47 of them became paying customers — a 12x ROI within the first quarter.
Technologies Used
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